Yahoo! Bookmarks – Reincarnation??

Mike Arrington thinks that Yahoo! Bookmarks has reinvented itself with its latest launch.

I however, beg to differ. I mean Yahoo! clearly has issues to sort out for itself. del.icio.us is clearly a better and easier to use service that Yahoo! Bookmarks and it would make things easier for itself by just integrating both. Clearly people do not like Yahoo! Bookmarks (despite its 10 million strong user base) as much as del.icio.us. I personally signed on to Yahoo! Bookmarks and used to create some 80 odd bookmarks but gave up due to the cumbersome process of bookmarking (that is taken care by the new toolbar) but have added 400 pages to del.icio.us in under 5 months, not a great number but shows how much easier it is to use del.icio.us.

What I like about the new service is the folders option and the snapshot view of the page cached. I wish Yahoo extends the folder feature to del.icio.us and maybe the snapshot view also while retaining the ease of use of del.icio.us. Tomi Poutanen (of Yahoo! Social Bookmarking) says that the major difference between del.icio.us and Yahoo! Bookmarks is that one is for social bookmarking and the latter for personal use. Excuse me!! Why not allow such an option in any one of the service itself. I mean del.icio.us already has an option to not share any bookmarked page. Keep it simple guys.

However, I must say that Yahoo! team is doing a great PR job by answering queries on a blog (not run by them) . Hats off to you guys!! You rock!!

It also highlights how companies take blogs as a serious platform for PR management. I hope a few people (who I know won’t understand) understand the value of blogs.

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